Lessons From L’oreal – Can Your Brand Identity Endure Disputes
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Since the very inception of enterprises came into being, every age saw, businesses take the route, most famous to promote their
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More than a Name: The Double-Edged Sword of a Personal Name Brand
August 4, 2025
Fashion history is filled with fashion houses and brands centric on one person’s or a family’s creative ideology, sense of
Lacoste versus Crocodile International Logo Lawsuit Ends After 23 Years
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Every brand has a story that shapes customers’ shopping choices, and when we walk into a market flooded with a variety of
Kendrick Lamar vs Drake – 2024 Rap Feud & Copyright Waivers
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2024 has been described as a “great time to be a hip hop enthusiast”- all because two renowned musicians spent weeks
Field to Bottle: The Intellectual Property in Scents
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The foundation of the modern fragrance industry can be traced to fragrance producers established in the south of France during
Ip in Drag Culture – Protecting the Art and Persona of Drag Queens
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Drag queens have a notable history which includes performances in popular theatre , silent films, and underground drag balls, part
Hermès’ Final Blow Against Rothschild: Permanent Injunction
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The battle of ‘Meta-Birkin’ finally comes to an end, with Hermès being declared victorious. The case was based on the
How Social Media & Daigou are Shaping the Luxury Goods Market
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Social media is the biggest introducer of new-age products for modern consumers. With just one swipe you can browse through
How MCoBeauty Built a Luxury Dupe Empire and Thrived Amid Legal Battles
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The Rise of MCoBeauty: Pioneering the Luxury Dupe Market The fashion industry flourishes through its high-end, luxurious products, often sold
Hermès loses Trademark Battle in Japan
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HERMÈS VERSUS HERDES : Trademark Opposition The Japanese Patent Office seems to have it out for the western luxury brands.
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