Lessons from L’oreal – Can Your Brand Identity Endure Disputes
Since the very inception of enterprises came into being, every age saw, businesses take the route, most famous to promote their product…
More Than a Name: The Double-Edged Sword of a Personal Name Brand
Fashion history is filled with fashion houses and brands centric on one person’s or a family’s creative ideology, sense of self and identity…
Lacoste Versus Crocodile International Logo Lawsuit Ends After 23 Years
Every brand has a story that shapes customers’ shopping choices, and when we walk into a market flooded with a variety of…
Kendrick Lamar vs Drake – 2024 Rap Feud & Copyright Waivers
2024 has been described as a “great time to be a hip hop enthusiast”- all because two renowned musicians spent weeks lobbying insults and…
Field to Bottle: The Intellectual Property in Scents
The foundation of the modern fragrance industry can be traced to fragrance producers established in the south of France during the sixteenth…
Ip in Drag Culture – Protecting the Art and Persona of Drag Queens
Drag queens have a notable history which includes performances in popular theatre , silent films, and underground drag balls, part of the…
Hermès’ Final Blow Against Rothschild: Permanent Injunction
The battle of ‘Meta-Birkin’ finally comes to an end, with Hermès being declared victorious. The case was based on the creation and sale of…
How Social Media & Daigou Are Shaping the Luxury Goods Market
Social media is the biggest introducer of new-age products for modern consumers. With just one swipe you can browse through multiple reels…
How Mcobeauty Built a Luxury Dupe Empire and Thrived Amid Legal Battles
The Rise of MCoBeauty: Pioneering the Luxury Dupe Market The fashion industry flourishes through its high-end, luxurious products, often sold…
Hermès Loses Trademark Battle in Japan
HERMÈS VERSUS HERDES : Trademark Opposition The Japanese Patent Office seems to have it out for the western luxury brands. Not long ago the…