Social media is the biggest introducer of new-age products for modern consumers. With just one swipe you can browse through multiple reels selling a wide variety of products and often you might come across something that seems like the answer to your prayers. The product fits your needs, desires and aspirations, the brand resonates with you as an individual and you are about to hit purchase but suddenly realize the product is overpriced and not even available in your country. That’s when Chinese consumers introduced Daigou into their lives.
To read this post, subscribe or upgrade. Already a member? Sign in
Required plan Free, Raven Member
Keep reading — full access
Subscribe to unlock this article plus the member archive.
Cancel anytime.
Membership BENEFITS
Full posts, newsletters, and everything we publish for subscribers.
- Full articles and searchable archive
- Expert insight from our editorial team
- Member-only updates and newsletters
- Early access where we offer it
