Author: Shaina Khurana

Shaina Khurana

A brown leather Hermès Birkin bag with gold hardware sits atop an orange Hermès box. In the background are neatly stacked orange Hermès packaging and a brown Hermès throw blanket draped over a white chair.

YOU CANNOT SUE FOR BIRKIN

The verdict on the Anti-trust lawsuit pending against Hermès is finally out! In March 2024, a class action lawsuit was filed by Tina Cavalleri, Mark

fashion luxury insider

A Parveneus Guide Through Recession

As 2022 unfolded, the global economy was thrown in for a spin. The after-effects of the worldwide pandemic still persist, and the depression in the

Hana Yori Dango

Boys over Flowers: The IP in Romance

Are you even a K-drama fan if you haven’t swooned over Lee-Min Ho playing Goo Jun Pyo in the famous K-drama series “Boys over Flowers”?

Supreme Brand

Decoding Well-Known Trademarks

‘SUPREME’ gains the “well-known” status in India In the case of CHAPTER 4 CORP. VERSUS DHANPREET SINGH TRADING AS M/S PUNJABI, the Delhi High Court

Can You Sue for Not Getting a Birkin ?

Hermès is engaged in yet another lawsuit, however for a company which has always been vigilant in protecting its brand, it is surprising to see

Co-Branding in Fashion

One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING? Co-Branding can be understood as a

Truth Behind Clean Beauty

“COMPLETELY NATURAL” “THE GOODNESS OF NATURE” “NON-TOXIC AND CHEMICAL FREE” We often come across these phrases or claims while buying beauty products, especially in a

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