Eu Ban on Destroying Unsold Clothing: What the New Law Means for Luxury Fashion
Luxury fashion’s most secretive practice is officially illegal. The EU has banned brands from destroying unsold clothing, forcing
the…
You Cannot Sue for Birkin
The verdict on the Anti-trust lawsuit pending against Hermès is finally out! In March 2024, a class action lawsuit was filed by Tina…
The Battle of Trendsetters: Economic Parasitism Explained
Exclusivity is the lifeblood of every luxury brand. Fashion sustains on originality, hence the need to guard the aura of uniqueness. In an…
Rolex vs Beckertime: Trademark Infringement and Legal Battle
When it comes to the rarefied world of luxury timepieces, few names resonate with the same authority and prestige in the luxury space as…
Trade War Fallout: How Tariffs Are Reshaping Luxury
The trade war didn’t just hit factories it hit fashion’s fantasy. As tariffs climb and global tensions rise, luxury finds itself…
Pre-Loved Paradise or Brand Panic – The Rise of Resale Platforms
“Millennials and Gen Z are adopting secondhand fashion 2.5 times faster than other age groups.” – ThredUp The world of fashion is…
Combating Counterfeits – Protecting the Luxury Resale Market
The Rise of Counterfeits in Luxury Resale In the ever-growing world of luxury resale, a concerning issue is on the rise – counterfeit…
A Parveneus Guide Through Recession
As 2022 unfolded, the global economy was thrown in for a spin. The after-effects of the worldwide pandemic still persist, and the depression…
Hermès Versus Namilia: Art or Infringement ?
Namilia’s Bold SS24 Collection and Legal Battle Namilia, a Berlin based brand known for its aesthetic of unapologetic, bold political…
Van Cleef & Arpels Men’s Jewellery – The Rise of Male Consumers in Luxury Trends
Are Men Taking Over Van Cleef & Arpels? Van Cleef & Arpels: A Legacy of Feminine Elegance Van Cleef & Arpels has created a name…
Can You Sue for Not Getting a Birkin ?
Hermès is engaged in yet another lawsuit, however for a company which has always been vigilant in protecting its brand, it is surprising to…
Co-Branding in Fashion
One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING?…