In March 2024, a class action lawsuit was filed by Tina Cavalleri, Mark Glinoga and Mengyao Yang (the plaintiffs) alleging that Hermès was engaged in an unlawful scheme which coerced its customers into buying other Hermès products (such as scarves, jewellery or home goods) as a pre-condition to purchasing a Birkin (or Kelly) bag. The plaint also underscored that Hermès created a false narrative of scarcity of its coveted bags to maintain “exclusivity”.
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