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PAID OR UNPAID ACTOR? EXPLORING THE TUSSLE BETWEEN INFLUENCER MARKETING AND THE CONSUMER’S RIGHT TO KNOW
Flashback to the time you got addicted to that one YouTube channel for its relatable sketches and situational humour. Over the years, you observe it

YOU CANNOT SUE FOR BIRKIN
The verdict on the Anti-trust lawsuit pending against Hermès is finally out! In March 2024, a class action lawsuit was filed by Tina Cavalleri, Mark Glinoga and Mengyao Yang (the plaintiffs) alleging that Hermès was engaged in an unlawful scheme which coerced its customers into buying other Hermès products (such

Nostalgia is my Roman empire: A Critical Examination of Film Title Recycling
Too often, we hit the play button only to realise that what we thought was the video of our favourite classic is in fact another series hiding under the same title. This trend of clickbait culture has raised questions, including that of consumer deception and filmmakers’ rights. The practice of

THE BATTLE OF TRENDSETTERS: ECONOMIC PARASITISM EXPLAINED
Exclusivity is the lifeblood of every luxury brand. Fashion sustains on originality, hence the need to guard the aura of uniqueness. In an industry where distinctiveness increases economic value, brand identity becomes the signature stitched into every creative work. Long hailed as the temple of fashion, French law extends substantial

Pattern Trademarks in Handbags: Lessons from the Bao Bao Case
From Handbags to Power Plays For most people, a handbag is far more than just a utilitarian object to carry essentials. It is a personal statement, a daily companion that blends form and function, reflecting the owner’s taste, status, and personality. From the buttery leather of a Hermès Birkin to

Nayanthara v. Dhanush: 3-Second Clip Sparks ₹10 Crore Copyright Clash
In a case that feels like a perfect storm of courtroom drama and cinematic spectacle, a seemingly innocuous three-second clip has triggered a ₹10 crore legal standoff between two of South Indian cinema’s most celebrated stars Nayanthara and Dhanush. The controversy erupted on November 18, 2024, mere hours after Netflix

Rolex vs BeckerTime: Trademark Infringement and Legal Battle
When it comes to the rarefied world of luxury timepieces, few names resonate with the same authority and prestige in the luxury space as Rolex. Founded by Hans Wilsdorf and Alfred Davis in 1905, Rolex has witnessed the journey from a fledgling watchmaker enterprise to a global icon of precision,
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