Trade War Fallout: How Tariffs Are Reshaping Luxury
The trade war didn’t just hit factories it hit fashion’s fantasy. As tariffs climb and global tensions rise, luxury finds itself…
Counterfeit Showdown: Ferragamo, Amazon, and the Fight for Authenticity
The Battle Against Counterfeit: A Phase-by-Phase Analysis Phase 1: The Battle Begins In a move that shook the counterfeit market to its core,…
A Parveneus Guide Through Recession
As 2022 unfolded, the global economy was thrown in for a spin. The after-effects of the worldwide pandemic still persist, and the depression…
Hermès Versus Namilia: Art or Infringement ?
Namilia’s Bold SS24 Collection and Legal Battle Namilia, a Berlin based brand known for its aesthetic of unapologetic, bold political…
Boys Over Flowers: The IP in Romance
Are you even a K-drama fan if you haven’t swooned over Lee-Min Ho playing Goo Jun Pyo in the famous K-drama series “Boys over Flowers”? And if…
Brush Mark Difference: Zara v. House of Zana
This battle started on 17 December 2020 when Amber Kotrri, a UK citizen filed an application to register a series of two marks comprising the…
Decoding Well-Known Trademarks
‘SUPREME’ gains the “well-known” status in India In the case of CHAPTER 4 CORP. VERSUS DHANPREET SINGH TRADING AS M/S…
Can You Sue for Not Getting a Birkin ?
Hermès is engaged in yet another lawsuit, however for a company which has always been vigilant in protecting its brand, it is surprising to…
Co-Branding in Fashion
One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING?…
Truth Behind Clean Beauty
“COMPLETELY NATURAL” “THE GOODNESS OF NATURE” “NON-TOXIC AND CHEMICAL FREE” We often come across these phrases or claims while buying beauty…