Trade War Fallout: How Tariffs Are Reshaping Luxury
August 26, 2025
The trade war didn’t just hit factories it hit fashion’s fantasy. As tariffs climb and global tensions rise, luxury finds
Insights
A Parveneus Guide Through Recession
August 5, 2025
As 2022 unfolded, the global economy was thrown in for a spin. The after-effects of the worldwide pandemic still persist,
Hermès versus Namilia: Art or Infringement ?
August 5, 2025
Namilia’s Bold SS24 Collection and Legal Battle Namilia, a Berlin based brand known for its aesthetic of unapologetic, bold political
Boys over Flowers: The IP in Romance
August 5, 2025
Are you even a K-drama fan if you haven’t swooned over Lee-Min Ho playing Goo Jun Pyo in the famous
Brush Mark Difference: Zara v. House of Zana
August 5, 2025
This battle started on 17 December 2020 when Amber Kotrri, a UK citizen filed an application to register a series
Decoding Well-Known Trademarks
August 4, 2025
‘SUPREME’ gains the “well-known” status in India In the case of CHAPTER 4 CORP. VERSUS DHANPREET SINGH TRADING AS M/S
Can You Sue for Not Getting a Birkin ?
August 4, 2025
Hermès is engaged in yet another lawsuit, however for a company which has always been vigilant in protecting its brand,
Co-Branding in Fashion
August 4, 2025
One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING? Co-Branding
Truth Behind Clean Beauty
August 4, 2025
“COMPLETELY NATURAL” “THE GOODNESS OF NATURE” “NON-TOXIC AND CHEMICAL FREE” We often come across these phrases or claims while buying
‘Dupe’fluencer
August 4, 2025
Social media, nowadays, seems to have been hijacked by the recent ‘dupe’ culture. Influences across social networking sites have been
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