Brush Mark Difference: Zara v. House of Zana
August 5, 2025
This battle started on 17 December 2020 when Amber Kotrri, a UK citizen filed an application to register a series
Fashion
Van Cleef & Arpels Men’s Jewellery – The Rise of Male Consumers in Luxury Trends
August 4, 2025
Are Men Taking Over Van Cleef & Arpels? Van Cleef & Arpels: A Legacy of Feminine Elegance Van Cleef &
Decoding Well-Known Trademarks
August 4, 2025
‘SUPREME’ gains the “well-known” status in India In the case of CHAPTER 4 CORP. VERSUS DHANPREET SINGH TRADING AS M/S
Monaghan Jeans Trademark Case – Decades Long Battle With Diesel
August 4, 2025
The fashion world is fiercely competitive, where brand identity reigns supreme. A recent court case in Ireland showcased this, exposing
Co-Branding in Fashion
August 4, 2025
One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING? Co-Branding
‘Dupe’fluencer
August 4, 2025
Social media, nowadays, seems to have been hijacked by the recent ‘dupe’ culture. Influences across social networking sites have been
More than a Name: The Double-Edged Sword of a Personal Name Brand
August 4, 2025
Fashion history is filled with fashion houses and brands centric on one person’s or a family’s creative ideology, sense of
Lacoste versus Crocodile International Logo Lawsuit Ends After 23 Years
August 4, 2025
Every brand has a story that shapes customers’ shopping choices, and when we walk into a market flooded with a variety of
E-commerce Platform Copyright Infringement: Abhi Traders vs Meesho
August 3, 2025
Meesho, a popular fashion e-commerce platform became embroiled in a legal dispute with regards to copyright infringement and passing off.
Chiara Ferragni: From Influencer to Legal Battle – Charity Scandal Explained
August 3, 2025
Chiara Ferragni, a social media influencer, started her journey by taking selfies at fashion shows, starting out as an uninvited
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