Retinol Regulations EU – A Game Changer for Skincare
Retinol, a form of Vitamin A is arguably one of the most loved and widely used skincare ingredients on the market with products that come in a…
Truth Behind Clean Beauty
“COMPLETELY NATURAL” “THE GOODNESS OF NATURE” “NON-TOXIC AND CHEMICAL FREE” We often come across these phrases or claims while buying beauty…
Eau De Exclusivity: Aldi Sud’s Perfume Peril & Luxury Brand Prestige
In the arena of luxury goods, the importance of prestige and exclusivity is paramount. In order to maintain and elevate the same, brands opt…
Lessons from L’oreal – Can Your Brand Identity Endure Disputes
Since the very inception of enterprises came into being, every age saw, businesses take the route, most famous to promote their product…
Field to Bottle: The Intellectual Property in Scents
The foundation of the modern fragrance industry can be traced to fragrance producers established in the south of France during the sixteenth…
How Mcobeauty Built a Luxury Dupe Empire and Thrived Amid Legal Battles
The Rise of MCoBeauty: Pioneering the Luxury Dupe Market The fashion industry flourishes through its high-end, luxurious products, often sold…
Lip Balm Lawsuit: Why Balmuccino Tookstarbucks to Court ?
Over the past two decades the Seattle-based coffee company Starbucks has become a major source of influence and inspiration for the Beauty…
Prada Triumphs: Decoding the Legal Battle Over ‘rada’ and the Likelihood of Confusion
SYNOPSIS: PRADA VS. RADA TRADEMARK DISPUTE PRADA, one of the most known luxury brands in the world, recently received a win for itself over a…
Parachute vs. Lookalike: A Coconut Oil Trademark Infringement Dispute
Legal Showdown Over Alleged Copying of Parachute Coconut Oil Packaging Coconut oil, a versatile product, finds its way into the everyday lives…
Male Beauty Influencers: #Meninfemaledominatedfields
The act of dressing up your younger brother in a pretty dress, red lipstick, pink eye-shadow, and a stack of necklaces is a universal…