PRADA, one of the most known luxury brands in the world, recently received a win for itself over a legal battle that captured the attention of the fashion and intellectual property world. On 26 July 2023, the General Court delivered a judgment confirming the likelihood of confusion between ‘RADA’ and ‘PRADA’. The case involved an appeal brought by ‘Rada Perfumery SRL,’ hereinafter referred to as the ‘applicant,’ against the European Union Intellectual Property Office’s (EUIPO) decision to reject the registration of its denominative trademark ‘Rada.’ The basis for the rejection was the likelihood of confusion with the earlier marks owned by the renowned Italian luxury brand, Prada.
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