Who’s Liable When AI Shops for You? Agentic AI, Fashion, and the Affiliate Marketing Fallout
How AI shopping agents are disrupting fashion retail and affiliate marketing — and why courts, brands, and creators can't agree on who's liable.
Hermès’ Final Blow Against Rothschild: Permanent Injunction
The battle of ‘Meta-Birkin’ finally comes to an end, with Hermès being declared victorious. The case was based on the creation and sale of…
Hermès Versus Rothschild: The Meta-Birkins Case
In a turn of events that no one imagined, a 9-person Federal jury in New York City has declared Hermès as the victor in its fight against the…
A Dive into Luxury Fashion’s Innovation Odyssey
INTRODUCTION In the realm of haute couture and timeless elegance, Chanel stands as a beacon of innovation in the ever-evolving world of…
The Secret Sauce Behind Apple’s Success: A Case Study in Brand Building
Apple Inc. is a global technology icon renowned for its innovation and design excellence. One of the most famous technology brands known…