Beauty
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Retinol Regulations EU – A Game Changer For Skincare
Retinol, a form of Vitamin A is arguably one of the most loved and widely used skincare ingredients on the market with products that come

Truth Behind Clean Beauty
“COMPLETELY NATURAL” “THE GOODNESS OF NATURE” “NON-TOXIC AND CHEMICAL FREE” We often come across these phrases or claims while buying

Eau De Exclusivity: Aldi Sud’s Perfume Peril & Luxury Brand Prestige
In the arena of luxury goods, the importance of prestige and exclusivity is paramount. In order to maintain and elevate

Lessons From L’oreal – Can Your Brand Identity Endure Disputes
Since the very inception of enterprises came into being, every age saw, businesses take the route, most famous to promote their

Field to Bottle: The Intellectual Property in Scents
The foundation of the modern fragrance industry can be traced to fragrance producers established in the south of France during

How MCoBeauty Built a Luxury Dupe Empire and Thrived Amid Legal Battles
The Rise of MCoBeauty: Pioneering the Luxury Dupe Market The fashion industry flourishes through its high-end, luxurious products, often sold

Lip Balm Lawsuit: Why Balmuccino tookStarbucks to Court ?
Over the past two decades the Seattle-based coffee company Starbucks has become a major source of influence and inspiration for

Prada Triumphs: Decoding the Legal Battle Over ‘RADA’ and the Likelihood of Confusion
SYNOPSIS: PRADA VS. RADA TRADEMARK DISPUTE PRADA, one of the most known luxury brands in the world, recently received a

Parachute vs. Lookalike: A Coconut Oil Trademark Infringement Dispute
Legal Showdown Over Alleged Copying of Parachute Coconut Oil Packaging Coconut oil, a versatile product, finds its way into the

Male Beauty Influencers: #meninfemaledominatedfields
The act of dressing up your younger brother in a pretty dress, red lipstick, pink eye-shadow, and a stack of
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