Saturday, 23 May 2026
Est. 2021 · Fashion · Law · Culture · Luxury
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Hermès Loses Trademark Battle in Japan

Autumn Birkin

The Japanese Patent Office seems to have it out for the western luxury brands. Not long ago the Japanese Patent Office had refused the enforcement of the red colour used on the source of high heels by Christian Louboutin due to lack of inherent and acquired distinctiveness, making the brand unable to prevent Japanese brands from painting the soles of their shoes red. Other brands such as Moncler, Gucci, Champion, Jimmy Choo, Furla and Apple also had to face failure.

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