Every brand has a story that shapes customers’ shopping choices, and when we walk into a market flooded with a variety of products, the logo cuts through the noise and helps us recognise the brand amongst the competition, thus making it the story’s main lead. Brands often fight for exclusivity, much like the Marvel and DC characters. Let’s take the classic example of the Black Cat and the Cat Woman. Even though both the characters look almost similar concerning their shared emphasis of feline characteristics further accentuated through black form-fitting outfits, there are subtle differences, for example Catwoman fashions infrared goggles and retractable claws as a part of her persona, in contrast, Black Cat sports plunging neckline with white furry accents and a collar in her neck. Both the characters are feline female thieves who share a flirtatious dynamic with the hero.
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