Too often, we hit the play button only to realise that what we thought was the video of our favourite classic is in fact another series hiding under the same title. This trend of clickbait culture has raised questions, including that of consumer deception and filmmakers’ rights. The practice of recycling film titles to ride on the nostalgia factor further highlights the broader picture about originality and the extent to which titles can be protected as an intellectual property right. A recent Bombay High Court ruling in Sunil S/O. Darshan Saberwal vs Star India Private Limited And Ors. illustrates why claims of copyright infringement might not be the best way to approach the court for protection in such cases.
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