‘dupe’fluencer
Social media, nowadays, seems to have been hijacked by the recent ‘dupe’ culture. Influences across social networking sites have been posting…
Eau De Exclusivity: Aldi Sud’s Perfume Peril & Luxury Brand Prestige
In the arena of luxury goods, the importance of prestige and exclusivity is paramount. In order to maintain and elevate the same, brands opt…
More Than a Name: The Double-Edged Sword of a Personal Name Brand
Fashion history is filled with fashion houses and brands centric on one person’s or a family’s creative ideology, sense of self and identity…
Field to Bottle: The Intellectual Property in Scents
The foundation of the modern fragrance industry can be traced to fragrance producers established in the south of France during the sixteenth…
Hermès’ Final Blow Against Rothschild: Permanent Injunction
The battle of ‘Meta-Birkin’ finally comes to an end, with Hermès being declared victorious. The case was based on the creation and sale of…
How Social Media & Daigou Are Shaping the Luxury Goods Market
Social media is the biggest introducer of new-age products for modern consumers. With just one swipe you can browse through multiple reels…
Hermès Loses Trademark Battle in Japan
HERMÈS VERSUS HERDES : Trademark Opposition The Japanese Patent Office seems to have it out for the western luxury brands. Not long ago the…
Just Sue It: Nike’s IP Strategy
Nike the multi-national sneaker corporation seems to be embroiled in one lawsuit after the other. The corporation has been known for opting…
Manolo Blahnik Finally Steps into China: A 22-Year Trademark Battle
Manolo Blahnik: The Y2K Shoe Icon Manolo Blahnik, one of the most iconic and celebrated shoe brands of the Y2K era, known for its association…
The Red Sole Saga: Christian Louboutin Heels
Christian Louboutin painted the world red with his infamous red-soled shoes and single-handedly elevated it to a status symbol. The red sole…