‘Dupe’fluencer
August 4, 2025
Social media, nowadays, seems to have been hijacked by the recent ‘dupe’ culture. Influences across social networking sites have been
Insights
Eau De Exclusivity: Aldi Sud’s Perfume Peril & Luxury Brand Prestige
August 4, 2025
In the arena of luxury goods, the importance of prestige and exclusivity is paramount. In order to maintain and elevate
More than a Name: The Double-Edged Sword of a Personal Name Brand
August 4, 2025
Fashion history is filled with fashion houses and brands centric on one person’s or a family’s creative ideology, sense of
Field to Bottle: The Intellectual Property in Scents
August 4, 2025
The foundation of the modern fragrance industry can be traced to fragrance producers established in the south of France during
Hermès’ Final Blow Against Rothschild: Permanent Injunction
August 4, 2025
The battle of ‘Meta-Birkin’ finally comes to an end, with Hermès being declared victorious. The case was based on the
How Social Media & Daigou are Shaping the Luxury Goods Market
August 4, 2025
Social media is the biggest introducer of new-age products for modern consumers. With just one swipe you can browse through
Hermès loses Trademark Battle in Japan
August 4, 2025
HERMÈS VERSUS HERDES : Trademark Opposition The Japanese Patent Office seems to have it out for the western luxury brands.
Just Sue It: Nike’s IP Strategy
August 3, 2025
Nike the multi-national sneaker corporation seems to be embroiled in one lawsuit after the other. The corporation has been known
Manolo Blahnik Finally Steps into China: A 22-Year Trademark Battle
August 3, 2025
Manolo Blahnik: The Y2K Shoe Icon Manolo Blahnik, one of the most iconic and celebrated shoe brands of the Y2K
The Red Sole Saga: Christian Louboutin Heels
August 3, 2025
Christian Louboutin painted the world red with his infamous red-soled shoes and single-handedly elevated it to a status symbol. The
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