Just Sue It: Nike’s IP Strategy

Nike from the above example seems to be one of the best examples of active intellectual property creation and protection. It is highly imperative for successful and innovative corporations such as Nike to employ efficient legal teams in order to efficiently deal with any kind of possible dilution of the intellectual property. This is not only because a large sum of investment is pushed into the development and promotion of the IP involved, but also because it can cause huge material losses to the business and encourage other infringers to take advantage of inaction. Lastly it is equally important to understand that pursuing litigation is a costly and time consuming process, and therefore the brands should prioritise the magnitude of infringement, the damage or loss of reputation and thereby make a decision as to the urgency regarding any case.