Co-Branding in Fashion
August 4, 2025
One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING? Co-Branding
Luxury
Field to Bottle: The Intellectual Property in Scents
August 4, 2025
The foundation of the modern fragrance industry can be traced to fragrance producers established in the south of France during
How Social Media & Daigou are Shaping the Luxury Goods Market
August 4, 2025
Social media is the biggest introducer of new-age products for modern consumers. With just one swipe you can browse through
How MCoBeauty Built a Luxury Dupe Empire and Thrived Amid Legal Battles
August 4, 2025
The Rise of MCoBeauty: Pioneering the Luxury Dupe Market The fashion industry flourishes through its high-end, luxurious products, often sold
Hermès versus Rothschild: The Meta-Birkins Case
August 4, 2025
In a turn of events that no one imagined, a 9-person Federal jury in New York City has declared Hermès
The Buzz Around Quiet Luxury
August 3, 2025
“IF YOU KNOW, YOU KNOW” In the fashion industry especially in luxury fashion, craftsmanship and marketing go hand-in-hand i.e. brands
Prada Triumphs: Decoding the Legal Battle Over ‘RADA’ and the Likelihood of Confusion
August 2, 2025
SYNOPSIS: PRADA VS. RADA TRADEMARK DISPUTE PRADA, one of the most known luxury brands in the world, recently received a
When Dior Meets Dior: A Fashion Giant’s Trademark Dispute with an Adult Star
August 2, 2025
Dior’s Trademark Dispute: Luxury vs. Adult Entertainment What do a legendary French fashion house and an adult film star have
Hermès
August 2, 2025
Hermès, the iconic French luxury brand rose from humble origins – from a workshop that catered for saddlery and fine
It’s Not a Bag: The Birkin
August 2, 2025
The Hermès Birkin bag is one of the most iconic and coveted luxury fashion accessories in the world, with timeless
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