Can You Sue for Not Getting a Birkin ?
Hermès is engaged in yet another lawsuit, however for a company which has always been vigilant in protecting its brand, it is surprising to…
Co-Branding in Fashion
One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING?…
Field to Bottle: The Intellectual Property in Scents
The foundation of the modern fragrance industry can be traced to fragrance producers established in the south of France during the sixteenth…
How Social Media & Daigou Are Shaping the Luxury Goods Market
Social media is the biggest introducer of new-age products for modern consumers. With just one swipe you can browse through multiple reels…
How Mcobeauty Built a Luxury Dupe Empire and Thrived Amid Legal Battles
The Rise of MCoBeauty: Pioneering the Luxury Dupe Market The fashion industry flourishes through its high-end, luxurious products, often sold…
Hermès Versus Rothschild: The Meta-Birkins Case
In a turn of events that no one imagined, a 9-person Federal jury in New York City has declared Hermès as the victor in its fight against the…
The Buzz Around Quiet Luxury
“IF YOU KNOW, YOU KNOW” In the fashion industry especially in luxury fashion, craftsmanship and marketing go hand-in-hand i.e. brands not only…
Prada Triumphs: Decoding the Legal Battle Over ‘rada’ and the Likelihood of Confusion
SYNOPSIS: PRADA VS. RADA TRADEMARK DISPUTE PRADA, one of the most known luxury brands in the world, recently received a win for itself over a…
When Dior Meets Dior: A Fashion Giant’s Trademark Dispute with an Adult Star
Dior’s Trademark Dispute: Luxury vs. Adult Entertainment What do a legendary French fashion house and an adult film star have in common?…
Hermès
Hermès, the iconic French luxury brand rose from humble origins – from a workshop that catered for saddlery and fine equestrian leather…