The fashion world is fiercely competitive, where brand identity reigns supreme. A recent court case in Ireland showcased this, exposing a decades-long deception and emphasising
One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING? Co-Branding can be understood as a
“COMPLETELY NATURAL” “THE GOODNESS OF NATURE” “NON-TOXIC AND CHEMICAL FREE” We often come across these phrases or claims while buying beauty products, especially in a
Social media, nowadays, seems to have been hijacked by the recent ‘dupe’ culture. Influences across social networking sites have been posting their ‘dupe’ discoveries across
In the arena of luxury goods, the importance of prestige and exclusivity is paramount. In order to maintain and elevate the same, brands opt for
Since the very inception of enterprises came into being, every age saw, businesses take the route, most famous to promote their product or services, be it
Fashion history is filled with fashion houses and brands centric on one person’s or a family’s creative ideology, sense of self and identity to create
Every brand has a story that shapes customers’ shopping choices, and when we walk into a market flooded with a variety of products, the logo cuts through
2024 has been described as a “great time to be a hip hop enthusiast”- all because two renowned musicians spent weeks lobbying insults and allegations at
The foundation of the modern fragrance industry can be traced to fragrance producers established in the south of France during the sixteenth century, even though
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I am a lifestyle and fashion blogger, an obsessed photo-taker of my kids, a bubble tea lover, a shopaholic, and I love being busy.
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