Co-Branding in Fashion
August 4, 2025
One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING? Co-Branding
Fashion
‘Dupe’fluencer
August 4, 2025
Social media, nowadays, seems to have been hijacked by the recent ‘dupe’ culture. Influences across social networking sites have been
More than a Name: The Double-Edged Sword of a Personal Name Brand
August 4, 2025
Fashion history is filled with fashion houses and brands centric on one person’s or a family’s creative ideology, sense of
Lacoste versus Crocodile International Logo Lawsuit Ends After 23 Years
August 4, 2025
Every brand has a story that shapes customers’ shopping choices, and when we walk into a market flooded with a variety of
E-commerce Platform Copyright Infringement: Abhi Traders vs Meesho
August 3, 2025
Meesho, a popular fashion e-commerce platform became embroiled in a legal dispute with regards to copyright infringement and passing off.
Chiara Ferragni: From Influencer to Legal Battle – Charity Scandal Explained
August 3, 2025
Chiara Ferragni, a social media influencer, started her journey by taking selfies at fashion shows, starting out as an uninvited
Chanel’s Double C Monogram: A Case Study on Trademark Protection
August 3, 2025
History and Significance of Monograms In simple words, Monogram means the overlapping of letters upon each other. The use of
Adidas vs Nike: German Court Rules on Striped Design Battle
August 3, 2025
Sneaker culture is all the rage right now. ‘Sneakerheads,’ the dedicated enthusiasts who love to snag the latest and coolest
Manolo Blahnik Finally Steps into China: A 22-Year Trademark Battle
August 3, 2025
Manolo Blahnik: The Y2K Shoe Icon Manolo Blahnik, one of the most iconic and celebrated shoe brands of the Y2K
The Red Sole Saga: Christian Louboutin Heels
August 3, 2025
Christian Louboutin painted the world red with his infamous red-soled shoes and single-handedly elevated it to a status symbol. The
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