Decoding Well-Known Trademarks
‘SUPREME’ gains the “well-known” status in India In the case of CHAPTER 4 CORP. VERSUS DHANPREET SINGH TRADING AS M/S…
Monaghan Jeans Trademark Case – Decades Long Battle with Diesel
The fashion world is fiercely competitive, where brand identity reigns supreme. A recent court case in Ireland showcased this, exposing a…
Co-Branding in Fashion
One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING?…
‘dupe’fluencer
Social media, nowadays, seems to have been hijacked by the recent ‘dupe’ culture. Influences across social networking sites have been posting…
More Than a Name: The Double-Edged Sword of a Personal Name Brand
Fashion history is filled with fashion houses and brands centric on one person’s or a family’s creative ideology, sense of self and identity…
Lacoste Versus Crocodile International Logo Lawsuit Ends After 23 Years
Every brand has a story that shapes customers’ shopping choices, and when we walk into a market flooded with a variety of…
E-Commerce Platform Copyright Infringement: Abhi Traders vs Meesho
Meesho, a popular fashion e-commerce platform became embroiled in a legal dispute with regards to copyright infringement and passing off. Abhi…
Chiara Ferragni: From Influencer to Legal Battle – Charity Scandal Explained
Chiara Ferragni, a social media influencer, started her journey by taking selfies at fashion shows, starting out as an uninvited attendee,…
Chanel’s Double C Monogram: A Case Study on Trademark Protection
History and Significance of Monograms In simple words, Monogram means the overlapping of letters upon each other. The use of monograms can be…
Adidas vs Nike: German Court Rules on Striped Design Battle
Sneaker culture is all the rage right now. ‘Sneakerheads,’ the dedicated enthusiasts who love to snag the latest and coolest kicks, don’t mind…