And just like that, Manolo Blahnik emerged victorious in the 20-year trademark battle with the Supreme People’s Court of China awarding them the right to use their own trademark in one of the most lucrative and important export markets. With the Chinese luxury goods market’s predicted growth of 15%-18%, this legal victory does not just pave the path for the brand’s penetration into the market but also could bring about a paradigm shift in the intellectual property protection offered to international brands in the country.
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