Publicity, or personality, rights concerns the entitlements individuals possess to protect their images from unauthorised usage. While the majority of cases typically involve celebrities, it is crucial to scrutinise these rights in the context of ‘non-celebrities’, particularly considering the pervasive influence of advanced technology dominating our daily lives. The surge in social media platforms has granted individuals unparalleled opportunities to share their lives online, accompanied by advanced algorithms and artificial intelligence facilitating the swift dissemination and manipulation of images. This technological landscape exposes individuals to potential infringements on their rights. Despite implementing stringent privacy settings on social media platforms, personal information and images can swiftly reach a vast audience without consent, potentially resulting in unauthorised use and exploitation. This contemporary challenge underscores the need for legal protection and heightened awareness among users. This article aims to conduct a comparative analysis of the extent of these rights across various jurisdictions.
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