How Social Media & Daigou Are Shaping the Luxury Goods Market

Social media is the biggest introducer of new-age products for modern consumers. With just one swipe you can browse through multiple reels selling a wide variety of products and often you might come across something that seems like the answer to your prayers. The product fits your needs, desires and aspirations, the brand resonates with you as an individual and you are about to hit purchase but suddenly realize the product is overpriced and not even available in your country. That’s when Chinese consumers introduced Daigou into their lives. 

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