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JUST SUE IT: NIKE'S LEGAL STRATEGY
Nike the multi-national sneaker corporation seems to be embroiled in one lawsuit after the other. The corporation has been known for...

Shaina Khurana
Feb 7, 2023
65


Co-Branding in Fashion
One of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding.

Shaina Khurana
Jan 30, 2023
334


Fashion Trademark Disputes: When Your Name Isn’t Yours
Fashion history is filled with fashion houses and brands centric on one person’s or a family’s creative ideology, sense of self and...

Shaina Khurana
Jan 6, 2023
232
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