Shaina KhuranaJan 30, 2023CASE STUDYCo-Branding in FashionOne of the most interesting and successful marketing phenomena adopted by the fashion industry is Co-Branding. WHAT IS CO-BRANDING?...
Shaina KhuranaJan 6, 2023CASE STUDYHaute Heritage: Preserving Your Namesake Brand's Elegance Amid Corporate Upheaval Fashion history is filled with fashion houses and brands centric on one person’s or a family’s creative ideology, sense of self and...
Shaina KhuranaOct 14, 2022CASE STUDYBRUSH MARK DIFFERENCEby Shaina Khurana This battle started on 17 December 2020 when Amber Kotrri, a UK citizen filed an application to register a series of...