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Tanusri Koilada
3 days ago
Benefit vs. Elf Mascara: A Case Study in Beauty Dupes
Benefit vs. Elf Mascara—innovation or imitation? A deep dive into beauty dupes, legal battles, and how competition is shaping the cosmetics
22
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Vanshika Verma
Jan 22
Fighting Copycats: The Rahul Mishra IP Case
The Rahul Mishra: From NID to Global Fashion Icon Rahul Mishra, is synonymous with carving out a respectable space as the first Indian...
29
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Vanshika Verma
Jan 12
How Prada's Triangle Logo Proved It’s Here to Stay
Prada’s triangle logo was first used in 1913 by Mario Prada - founder of the brand a mark of quality and craft and a symbol of luxury. In...
35
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